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HOW TO: Use Twitter for Customer Service

Customer service can evoke some serious misgivings or negative emotions. Although customer support is designed to help the consumer, the pain of waiting for a phone representative and the impersonal emails can cause more damage than good for a brand. People are turned off by the term and companies have begun to use different terminology to describe their efforts.

Nine Twitter tips for business

Twitter is so red-hot right now that it’s united Shaq and Oprah. It’s also so good at attracting buzzwords that I can’t decide whether to call it a microblogging service or a social-networking Web site. But it doesn’t really matter what you call it, or whether you prefer to follow Ashton Kutcher or Britney Spears. What matters is that users are taking to Twitter in massive numbers. And your business should be there, too.

How Twitter Works And How It Can Help Your Business

By Mariela Perez-Simons If you’re reading this, it’s probably because you are trying to understand what the big deal is about Twitter. And you’re probably wondering, “Can Twitter really help my business?” The answer is, “very much so!” But, what is Twitter again? Twitter, like Facebook, began life as a tool for college students. Allowing only 140 [...]

Don’t Blame Twitter, Myspace or Facebook; Blame Yourself

The Blame Game Over the years, there has been many articles written about how certain Social Networks were causes for certain events. Below are a few examples: Mashable writes about how Facebook Can Get You Fired, Dumped, And Yes, Evicted Gawker explains how a bank intern gets fired because of Facebook. Another story of getting fired from Facebook is from Switched, a [...]

How to Promote an Event With Inbound Marketing – A Step-By-Step Guide

Now that we’ve convinced you that event marketing does not conflict with inbound marketing and even talked a bit about adding online scale to your offline events, we thought it was time to provide a step-by-step guide to promoting your event with inbound marketing. 1. Set up your event website. Your website will be key in building [...]

HOW TO: Build Your Personal Brand on Facebook

April 2nd, 2009 | by Dan Schawbel Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), and owner of the award winning Personal Branding Blog. With over 200 million active users, Facebook has become a personal, product and corporate branding hub. Every brand that exists on Facebook [...]

How To Do Customer Service in a Twitter World and Case Study: Robert Scoble

The word of mouth in public has never been as fast and worldwide with the Twitter growth. More important than marketing or advertising is what your community, your users, are saying about your product or your brand.

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