Customer service can evoke some serious misgivings or negative emotions. Although customer support is designed to help the consumer, the pain of waiting for a phone representative and the impersonal emails can cause more damage than good for a brand. People are turned off by the term and companies have begun to use different terminology to describe their efforts.
Thursday, May 7, 2009
Twitter is so red-hot right now that it’s united Shaq and Oprah. It’s also so good at attracting buzzwords that I can’t decide whether to call it a microblogging service or a social-networking Web site. But it doesn’t really matter what you call it, or whether you prefer to follow Ashton Kutcher or Britney Spears. What matters is that users are taking to Twitter in massive numbers. And your business should be there, too.
Friday, April 17, 2009
By Mariela Perez-Simons If you’re reading this, it’s probably because you are trying to understand what the big deal is about Twitter. And you’re probably wondering, “Can Twitter really help my business?” The answer is, “very much so!” But, what is Twitter again? Twitter, like Facebook, began life as a tool for college students. Allowing only 140 [...]
Wednesday, April 15, 2009
The Blame Game Over the years, there has been many articles written about how certain Social Networks were causes for certain events. Below are a few examples: Mashable writes about how Facebook Can Get You Fired, Dumped, And Yes, Evicted Gawker explains how a bank intern gets fired because of Facebook. Another story of getting fired from Facebook is from Switched, a [...]
Monday, March 30, 2009
The word of mouth in public has never been as fast and worldwide with the Twitter growth. More important than marketing or advertising is what your community, your users, are saying about your product or your brand.
Thursday, March 26, 2009
Gartner released a report today that highlights the different ways that companies are adopting Twitter for business use. Although Twitter was originally intended for communication among individuals, a number of organizations have begun to actively participate on the platform. However, not all companies are using Twitter in the same way. Some are tweeting, some are [...]
Thursday, March 12, 2009
From an upstart airline to the cable company some people love to hate, organizations big and small have reaped success in improving customer service, receiving R&D tips, and marketing their products on Twitter. Here's expert advice on how and why your business should tap into Twitter.
Saturday, May 9, 2009
0 Comments