HOW TO: Build Your Personal Brand on Facebook
Tiny Url for this post: http://tinyurl.com/c77ge9Thu, Apr 2, 2009
April 2nd, 2009 | by Dan Schawbel
Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), and owner of the award winning Personal Branding Blog.
With over 200 million active users, Facebook has become a personal, product and corporate branding hub. Every brand that exists on Facebook has the same core features and benefits, such as the ability to create a page, share resources, add multimedia and much more. You have a unique opportunity to leverage this platform for career success or as a playground for you and your closest friends.
The social graph is filled with CEOs, celebrities, entrepreneurs and people just like you who can be reached through Facebook’s messaging system without any boundaries or restrictions. Facebook is also a talent search engine and part of the college admission and corporate recruiting criteria. You will be searched on Facebook by potential dates, managers, and teachers, so use common sense in determining how you want to represent yourself. You are what you publish and first impressions are everything.
What follows is a guide to building your personal brand on Facebook. Continue the conversation by adding your own tips and stories below in the comments.
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